About Us

Our Story.
 Our Mission.

Lead by the mother and daughter team, Ballistic Media Group has collaborated with some of the most well-known companies in the tourism, communications, beauty, restaurant, retail and outdoor communities by building brand awareness and curating visions into reality. Ballistic Media Group is a full-service advanced marketing team known for fast response, strategic thinking, and day-to-day hard work. Our promise is to provide creative solutions, personalized service, integrated communications, and marketing programs all with clearly defined measurable results.

 Born into digital, we instinctively understand the terrain of today’s connective technologies. This fluency allows us to bring an unmatched insight to your company and brand. From holistic branding and strategy, to custom activations on the web, mobile, and social platforms, we dive deep into the data to find the right answers to move your business forward.

To reach, resonate and incite action within your target growth segmentsPrograms designed by Ballistic Media Group always include the development of engaging content and imagery that positions you as an authority figure in each of your target segments.

Michelle Harris | Co-Founder

A talented and dedicated public relations professional, Michelle Harris APR, has more than 20 years of marketing, public relations, crisis communications and corporate consulting experience creating and implementing award-winning programs that have consistently met and surpassed client objectives.  She is nationally recognized for building innovative and strategic campaigns while collaborating with clients to define requirements and allocate resources that build brand solutions for maximum impact.

During her career, she has been responsible for developing and overseeing the strategic direction and tactical execution for a variety of companies and business units at various stages of growth including Marriott Vacation Club International, Westgate Resorts, Pure Joy Elements, GetzWell Pediatrics, Sherpa Chai, The Travel Corporation, JLL Investment Management Company, The Wing House, ECD Automotive Design, Citrus County Convention & Visitors Bureau, St. Augustine Convention & Visitors Bureau, Travelhost Magazine Orlando and numerous others that have allowed her to become a member of the prestigious Forbes Business Council, Forbes Womens Council, and Advisor with the CoFoundersLab.

Danielle Harris | Co-Founder

A constant student of life, Danielle Harris, holds two Bachelor’s Degrees with a passion for social media, marketing and brand awareness. Danielle excels in increasing conversions while boosting a brands message with constant SEO strategy and up to date public relations and marketing insights. She has worked side by side with her mother, Michelle Harris, for most of her life adding another degree of industry immersion into the mix.

Throughout her career Danielle has been instrumental in cultivating brand awareness with key players in multiple industries from Under Armour to SkinCeuticles because of her passion and understanding of multiple arenas.