For this reason, a lot of businesses too are now giving more thought to digital communication campaigns. The days of flyering and TV ads are not wiped out but more are now invested in digital tools to encourage and entice potential customers to avail the services or buy the products.
Digital communication campaign advantages:
Build brand awareness
Before TV and ads happened, people rely on word of mouth and testimonials to raise brand awareness. Now, the definition of brand awareness in the digital world translates to virality, trends, and popularity. This is important when promoting a service or product, especially for startups.
The FUTURE is here. Even before the pandemic a lot of companies shifted their focus to reaching out to customers, businesses, and everyone through all possible digital channels. Almost everyone now has access to the internet and is tuned-in to their phones, laptops, or desktops for more than two hours daily.
Drive conversions
Conversion rates are an integral part of a digital marketing campaign. This is to make sure that the strategy and campaign will be revenue-generating instead of wasting potential ccustomer baseustomer-base and revenue. The percentage of users who will be able to complete the company’s desired action in the website, social media, email campaign, or digital platforms can be considered a successful conversion.
Create customer experience
Most of us are at home following social distancing protocols; there’s less chance of customer exposure to the products and services that several businesses offer. Utilizing videos, vlogs, and other digitals campaigns can help bridge the gap between people stuck at home and businesses who want to reach out to potential customers.
Deliver customer service
Distance is now a problem of the past. The digital age enabled most of us to avail service, products, food, and almost everything to get our hands into things that we needed and craved. Digitization also gave the customer-service industry a big leap towards lesser lead time for response and troubleshooting.
Manage risk
The latest tools and AIIA made it possible to have a big chunk of data be processed and analyzed for more efficient marketing strategies and campaigns. Data is king in the world of digitization and marketing because the right mix of data can help increase conversions across all social media platforms and digital channels.
After reading through all these wonderful advantages, it’s time to curate your digital marketing strategy.
Creating a digital marketing strategy
The benefits of digital marketing are enticing that anyone wants to launch one right?. However, certain steps need to be taken to make sure that the campaign will be successful and best suited for the needs of the business.
Where am I and what is my transcendent there? You should first assess where the business or company is right now and where you are planning to go; at least a five-year trajectory of where you are going. This will help narrow down your priorities and lay out definitive goals and results, from here, you can now map out a calculated digital marketing strategy.
Data analysis and Segmentation. Most skip this step because they wanted to launch and get the word out right away to the massesuniverse without a specific audience or receiver in mind. Scattered sowing may produce results but this is a great waste of time, resources, and potential customer base. Segmenting the audience and potential customers can help curate content that fits the Ideal Customer Profile (ICP). This way you will also be able to decide the type of digital marketing communication strategy that is most effective for your campaign.
What’s the best strategy for me? Once you’ve gathered all the relevant data and budget– yes please consider this too– you are now ready to decide which strategy you should implement. There are various types and some are email marketing, content creation, social media saturation, PPC, SEO, video creation, and many more. Carefully consider the type of strategy that you will be executing because these are not all free and you will not only invest money but also a considerable amount of effort and time.
Launch and measure. Yes, you read that correctly. Launching a campaign or strategy is not the end of it. Measuring and tracking the results is as important as anything else. Digital communication strategy is heavily dependent on data and results. Since you’ve given much thought and effort to your strategy the definitive results should be measured if they will meet the set expectations. Some tools can be used to measure or audit results like analytics or ranking. The success of a campaign does not rely on whether it was launched but on the results that it produces after.
What’s next? A month or even better a quarter year of data after the campaign can be best used or be the basis of the digital communication strategy’s success. There are standard outcomes that can be used as a comparison if the results were at par or skyrocketing. Through proper review and analysis, you can easily grow and improve your digital marketing strategy and build on the prior launched projects. The segmentation will also get better since there are verifiable data available.
Integrating your chosen strategy
There are a ton of possibilities that were opened by digitization, especially for marketing. To name a few:
Company/business website
Social Media
SEO
Content marketing
Email marketing
Digital PR
These may seem daunting for a startup or those who just discovered digital communications. It’s a good thing that there are Subject Matter Experts (SMEs) who’ve been in the industry for a long time and had enough education and experience to handle digital communication strategies. It will be a good investment to hire and consult SMEs to make sure that you are on the right path and choose the right kind of customer profile, strategy, and platforms to execute your campaign.
Let us help you grow with the latest digital communication trends to help you reach your transcendent there.